Monday, January 21, 2008

WILL THE LAST WAL-MART CUSTOMER WITH DISPOSABLE INCOME PLEASE TURN OUT THE LIGHT?

I'm racking my brain trying to think of a circumstance where a Wal-Mart shopper might want to read the hyper-wealthy-targeted Robb Report, but I'm coming up snake eyes. And so is Wal-Mart:
Condé Nast lost space on Wal-Mart's racks for upscale parenting magazine Cookie, the urbane and sophisticated The New Yorker and the glitzy oversized W. Self magazine made the cut, but some slower-selling special interest spin-offs got the ax.

Several titles owned by Swedish publishing giant Bonnier, which less than a year ago paid $220 million for 16 Time Inc. titles, are being left behind. Among them: Parenting, Ski, Skiing, Yachting and Salt Water Sportsman.

Yachting? At Wal-Mart?!

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